11 Ways To Client Attraction: It’s All About You!

If you want to attract clients, the secret is that it’s all about YOU. How’s that? If your business is to help others, you thought it was all about the client right?  In a holistic service business, YOU are what its about and how you magnetize relationships that lead to a more vibrant and profitable business.  

Four obstacles that practitioners commonly experience on their journey of creating a business are fatigue, injury, boredom and not making money. If you don’t wan’t to find yourself like others who are bored, burned out or broke, identify your roadblocks that stand in your way and create solutions. Here are 11 ideas for starters and many are all about you.

There are many creative solutions to help your clients feel more valued and to give them more value.  What about you? When you feel your own value and worth, it  fosters confidence, which attracts others.  The best  ‘client magnet’ is a health practitioner who walks their talk, shows up vibrant and healthy, has stamina and loves life.  Of course, these all overlap as valuable for the client, your business and you!

Relieve Practitioner Boredom: Have you done the same session over and over for too long? Same protocol and steps you could do in your sleep? Inject some creativity and freshness into your style and approach.  Get excited about a new approach!   

Expand Your Toolbox:  One way is with continuing education. Learn new techniques and expand your skills and knowledge. Mix and match modalities to customize your sessions to fit your clients’ needs. Unique issues call for unique tools.  Do you have a specialty or niche that’s your own signature?   

Look around at your atmosphere: What choices have you made about decoration, lighting, music or scents?  When was the last time you changed the appearance of your therapy space? Shake things up with some feng shui. Get client input. 

Speaking of energy: Physical and mental fatigue and injury to the body (and hands for a reflexologist) can be part of any practice, but should not be an obstacle to your success. Examine your technique, body mechanics and ergonomics. Observe how you sit or use your body during a session. Take mini-breaks between sessions to recharge.  Five minutes of meditation or breath work will energize, cleanse, center your body and mind and raise your awareness for self-care.

Ritual: Creating personal ways to be centered and prepare for sessions is a powerful tool in any holistic practice. Lighting a candle, using a blessing, listening to a certain type of music, arranging your lotions or oils a specific way, preparing your linens or quiet time are all part of ritual that can set intention and energy for you and your healing space.  Ritual is inspired and not rigid. The energy of personal ritual is palpable to others who enter but is your private space.   

Educate: Give handouts to clients explaining aftercare and how to get more out of their session. Personalize and customize your handouts addressing the common issues your clients have.

Gifts/A Special Touch: Offer refreshments after sessions, such as fruit, crackers or lemon water. Have warmed towels for the feet, always a light blanket, a spa robe and slippers. 

Reminders: Clients feel valued with appointment reminders. Send an email or create an automated system to help them be on time and remind them to reschedule with you.

Wellness Packages: Give clients more options and more prices to choose from. Explain the benefits of ongoing care and give savings for prebooked packages. Create your own Signature Service package.

Promotions: Stand out! Create a brief video to post on YouTube, invite your clients to comment on Facebook how reflexology has helped them and give away a free session.  Give away products labeled with your name.  Give referral appreciation gifts. Lead a self-care workshop to draw prospective and new clients titled, “Love Your Feet” Workshop.      

Open up other avenues of income: retail home self-care products such as pillows, lotions, aromatherapy kits. Upgrade the cost of a session with an essential oil and send it home with them.   Add events where you can provide reflexology as a paid service or demo for promotion.  Examples: outcalls, sports events, trade shows, festivals, teach a community workshop, client self-care workshops, senior centers and volunteer your services. 

Client Attraction really is all about you! To draw your ideal clients into your business, your personal vibration and your service must be attractive.  Identify an area that needs your attention, focus on that one and follow through with steps to care for your clients, your business and yourself.