Bridging The Gap from Passion to Profit

“Bring your passion to life and life will bring your passion to you. Don’t compromise your adventure”. Alan Cohen, Wisdom of the Heart

Where are you now in your practice and your business? What is the GAP that keeps you from being and having what you want? What is your biggest challenge or roadblock?

Where do you want to be in one year? In 5 years? What would it feel like to have created your ideal business and experience success and freedom as you see it? Close your eyes and imagine yourself living that reality. What is the emotion you feel? That emotion is your passion and passion is the fuel to launch your vision and dreams!

How do you bridge the gap from where you are now to the reality you envision? If you spend more time and energy in survival mode (busy-ness) distracting you from your passion, you could be one who comes to the end of your journey and has regrets, not because of what you did, but because of what you didn’t do. Explore some ways to build the bridge from passion into a thriving business.

Shift your business model

Are you truly attracting the people you want to serve the most? Ask two questions, “In a changing economy, is there a new breed of client looking for me?” and “Am I offering the right solutions and services for them?” Let your passion spark the courage and creativity to look outside the box and beyond the traditional ways you were taught. As a heart-centered entrepreneur focused on building ideal relationships, you become more efficient as you reach out to the right target market. Your message becomes clear and attracts those clients who are eager to enroll in your business.

Create the special something to transform your business

What makes you and your service unique? How can you package or present the solutions you offer as something different for your potential and existing clients? Could you put that special something in a few words that could be a byline to your business name with a single message? Can you speak it with confidence and assurance that you can deliver this special something that only you offer?

Act and think like a successful entrepreneur

Develop the traits, behaviors and attitudes of successful thinking. Like, “I’m not going to let this beat me” instead of “well, the economy sucks, so business is down”. Passionate and thriving small business owners are more likely to engage in personal growth, reading books and taking courses in business management skills and areas to improve their level of satisfaction with their life. The classic book, Think and Grow Rich, one of the best selling self-help books of all time, is about taking personal inventory of thoughts, actions and self-discipline in order to draw richer experiences our way.

Get a business success coach

Especially if you are a solo-entrepreneur, it is invaluable for the holistic health and wellness provider (typically right-brain dominant) to have a personal business coach. The left-brained process of goal setting, creating a compelling message, focusing on a specialty, creating necessary documents for better structure and putting a simple system in place is not usually the forte of a healer. A coach relationship can help you identify blocks that prevent you from focusing on what you do best - serving your client. The job and mission of the business coach is to help you discover and turn your passion and purpose to profit.

Gather a team of helpers

No matter how small your business, you need help. Two big mistakes made by the solo owner/practitioner: I can do it myself and I’ll wait until I’m making more money to hire help. Decide a budget and invest something in this area. Watch the benefits unfold. It can be exhausting running a business and balancing time for family, play and spiritual growth. Hire someone to help with tasks that are time-wasters. Learn to outsource and reach out to those with business skills to either teach you or do those things you constantly put off or dislike doing. Then use your time more wisely, focused on doing what you love.

Make A Choice to Receive

In the closing chapter of Napoleon Hill’s classic he writes about understanding a subtle seed of fear that stands in any path of success, and that seed is indecision! He writes, ‘Man can create nothing which he does not first conceive in the form of an impulse of thought.’ We make choices every day, most unconsciously, that create our reality. Indecisiveness is a choice and a thought form. Once you consciously choose the adventure of your passion, that spark can overcome the habit of indecisiveness and fear. Make a choice to direct your energy toward receiving abundance from fulfilling your objectives, your purpose and your passion.

11 Ways To Client Attraction: It’s All About You!

If you want to attract clients, the secret is that it’s all about YOU. How’s that? If your business is to help others, you thought it was all about the client right?  In a holistic service business, YOU are what its about and how you magnetize relationships that lead to a more vibrant and profitable business.  

Four obstacles that practitioners commonly experience on their journey of creating a business are fatigue, injury, boredom and not making money. If you don’t wan’t to find yourself like others who are bored, burned out or broke, identify your roadblocks that stand in your way and create solutions. Here are 11 ideas for starters and many are all about you.

There are many creative solutions to help your clients feel more valued and to give them more value.  What about you? When you feel your own value and worth, it  fosters confidence, which attracts others.  The best  ‘client magnet’ is a health practitioner who walks their talk, shows up vibrant and healthy, has stamina and loves life.  Of course, these all overlap as valuable for the client, your business and you!

Relieve Practitioner Boredom: Have you done the same session over and over for too long? Same protocol and steps you could do in your sleep? Inject some creativity and freshness into your style and approach.  Get excited about a new approach!   

Expand Your Toolbox:  One way is with continuing education. Learn new techniques and expand your skills and knowledge. Mix and match modalities to customize your sessions to fit your clients’ needs. Unique issues call for unique tools.  Do you have a specialty or niche that’s your own signature?   

Look around at your atmosphere: What choices have you made about decoration, lighting, music or scents?  When was the last time you changed the appearance of your therapy space? Shake things up with some feng shui. Get client input. 

Speaking of energy: Physical and mental fatigue and injury to the body (and hands for a reflexologist) can be part of any practice, but should not be an obstacle to your success. Examine your technique, body mechanics and ergonomics. Observe how you sit or use your body during a session. Take mini-breaks between sessions to recharge.  Five minutes of meditation or breath work will energize, cleanse, center your body and mind and raise your awareness for self-care.

Ritual: Creating personal ways to be centered and prepare for sessions is a powerful tool in any holistic practice. Lighting a candle, using a blessing, listening to a certain type of music, arranging your lotions or oils a specific way, preparing your linens or quiet time are all part of ritual that can set intention and energy for you and your healing space.  Ritual is inspired and not rigid. The energy of personal ritual is palpable to others who enter but is your private space.   

Educate: Give handouts to clients explaining aftercare and how to get more out of their session. Personalize and customize your handouts addressing the common issues your clients have.

Gifts/A Special Touch: Offer refreshments after sessions, such as fruit, crackers or lemon water. Have warmed towels for the feet, always a light blanket, a spa robe and slippers. 

Reminders: Clients feel valued with appointment reminders. Send an email or create an automated system to help them be on time and remind them to reschedule with you.

Wellness Packages: Give clients more options and more prices to choose from. Explain the benefits of ongoing care and give savings for prebooked packages. Create your own Signature Service package.

Promotions: Stand out! Create a brief video to post on YouTube, invite your clients to comment on Facebook how reflexology has helped them and give away a free session.  Give away products labeled with your name.  Give referral appreciation gifts. Lead a self-care workshop to draw prospective and new clients titled, “Love Your Feet” Workshop.      

Open up other avenues of income: retail home self-care products such as pillows, lotions, aromatherapy kits. Upgrade the cost of a session with an essential oil and send it home with them.   Add events where you can provide reflexology as a paid service or demo for promotion.  Examples: outcalls, sports events, trade shows, festivals, teach a community workshop, client self-care workshops, senior centers and volunteer your services. 

Client Attraction really is all about you! To draw your ideal clients into your business, your personal vibration and your service must be attractive.  Identify an area that needs your attention, focus on that one and follow through with steps to care for your clients, your business and yourself.     

The #1 Reason Clients Don't Rebook & The Immediate Solution

“Why don’t my clients return? It’s so frustrating to provide an effective session for a new client, they love it and yet they don’t rebook!”

Sound familiar? Do you find yourself asking this question?

This is a hot topic in my business coaching with reflexologists. The problem: clients not booking a return appointment. The solution: 3 magic words!

There is a major reason for this struggle and there is an effective solution, if you have the right MINDSET. Have you ever heard someone in the holistic business say they were too right brained to be business-savvy as well? That’s a mindset – a belief that sets limitations and will block you from client returns.

Holistic providers and healers are often right brain dominant which gives you the ability to tune in, connect hands, heart and spirit to create a healing space. That heart-centered space is an absolute for any practitioner of healing art. However, if you are in business, it is equally critical to hone your skills in the art of business building. Left-brain, linear activity goes with the job if you wish to be successful.

What’s this got to do with clients rebooking? What I am about to share will require you to process using right and left brain thinking: that of higher purpose and the highest good along with logic, psychology and reasoning.

As a Holistic-Preneur you wear two hats and each hat involves a mindset – the “Healer Mindset” and the “Heart-Centered Entrepreneur Mindset”. Both are necessary to build a holistic business. In reality, you are always accessing both mindsets. It’s a matter of consciously shifting from one to the other as needed. How do you do this?

It’s a fact that growing your business involves left-brain activity. This can feel like way too much work for the right-brain practitioner. They say things like, “I just don’t like doing the marketing part, why isn’t it enough to give a great session to keep clients coming back?” That’s the “Healer Mindset” that would love to just stay in healer mode. The shift comes when you recognize that you have done your best session, they need to come back and it’s your job to help them make that decision. So you put on your ‘preneur’ hat, shift perspective and make it happen. You create a business relationship = therapist/client. No-brainer!

Reaching more people, touching more people and enjoying a thriving practice doesn’t happen without creating relationships. Many holistic practitioners go in business from a desire to help others, never considering HOW they will attract clients into their practice. They shy away from the idea of marketing because of the notion that it sounds like selling or they just don’t know what to do. Just as you learned to perfect your skills as a therapist, you can learn to develop and strengthen an entrepreneur mindset and the ability to attract clients and relationships.

Of course, it will require effort as all aspects of your business, but support is available. As a personal business coach and mentor, I provide step-by-step systems to empower you with savvy business skills while nurturing your healing gifts.

Now to put this in action. As you consider your two business hats and mindsets, I want to give you the 3 magic words that get clients to rebook. Which hat do you suppose you’ll need and which mindset to learn this new business skill?

If you guessed your “entrepreneur mindset hat”, congratulations! The 3 magic words will appeal to that mindset. The healer mindset thinks, ‘why don’t they rebook?’ The preneur-mindset thinks, ‘what action can I take to help a client book with me?’ Switch hats now! Go ahead, use your hands and pretend you are putting on the mindset of an entrepreneur! Ready?

The #1 reason your clients don’t rebook is this:

You leave it up to them…when it is YOUR responsibility to help them take the next step! They expect you to inform them and tell them what’s next and in their best interest – they expect a “Call-to-Action” from you. The #1 mistake is not asking them for the business - INVITE them to be your client.

The Healer Mindset forgets this because it loves to stay in healer mode, it’s uncomfortable switching to business mode or it prefers to leave it ‘to the Universe’. Functioning only from this mindset will limit your opportunity to reach more people who will benefit from your services. The Universe will respond to your taking action as a knowledgeable and pro-active entrepreneur.

The 3 magic words: “CALL TO ACTION”

A call to action is a request to do something. It answers the unasked question, Now what? Or what’s next? What makes a call to action so important?

• People need and want clear instructions on taking the next step.
• Clients make ‘best informed decisions’ AFTER a positive experience.
• It’s easier for clients to book before they leave, than reconnect later to book.
• Your ideal clients are motivated and come to you thinking, “Just tell me what to do!”

Six steps to create a clear call to action:

1. Decide exactly what you want a client to do after a session. What options do they have: packages, savings, 2nd session rate, two-for-one? Use action words to tell them the next steps. 

Your dialogue might go like this:
Let’s book your next appointment so that you can continue to (plug in the solution). I’d like you to return this Friday. I suggest you choose this package because… So today’s session would be #1 of the package and we can book your next two appointments now. You can use credit card, check or cash. Which do you prefer?

Giving someone an opportunity to pay you gives them permission to say, “I’m worth it. I deserve this” which is empowering to them.

2. Have a compelling offer or reason for them to take this step: “This package is a favorite because it will allow you to get faster results, save money and have you back to work sooner”. “At your next session, we will focus on…in order to …”

3. Focus on what they are gaining: benefits and solutions to their needs.

4. Make it easy! Show your offer, price, state which problem it will solve and ASK which package or session they prefer.

5. Convey a sense of urgency: for example, “for quicker results, I’d like to book a session for you this week and next. Would this same time work for you?”

6. Give them options with clear choices: Is Monday or Thursday best? 10am or 2pm?

In summary: Be clear, tell them what to do next, give them a good reason and make it easy as pie to do. Be ready to be amazed at how people take action once you get this clear.

Clients expect their healthcare providers to pre-book their next appointment. They expect it from their doctor, their PT, their hairdresser and their dentist. They are familiar with the call-to-action and they respond. They expect the reminder card, “Your Next Appointment IS”.

In fact, when this one element, the Call to Action, is added to every piece of your marketing, promotion, classes, lectures, networking and one-to-one interaction with potential clients, it WILL transform your business and make it so easy for your clients to rebook, return and refer!

What opportunities are you and your clients missing when they leave your office without rebooking? You want your clients to take action after a session – it is the most positive door of opportunity for a clear call to action. Master this and you will immediately increase your client rebook rates.

Request my FREE REPORT, “Think Like a Holistic-Preneur: Shift Your Marketing Mindset & Attract Clients to Your Healing Practice”.

Are You An Unknown Expert? 5 Reasons to Claim Your Expertise

What is your passion about reflexology that you could talk about for hours?

What do you educate clients about the most when they come in for your service?

What skills have you honed or in what areas does your confidence shine?

I coach reflexologists every week who are limiting their potential by not claiming themselves as an expert in their business. They are hidden experts or waiting to become an expert.

As a unique individual, you have special training, experiential knowledge and life experience that give you an edge. You ARE an expert who has a specialty to offer like no one else. Your expertise will change and improve with time, but now is the time to focus on what you do best and be confident of your role and purpose.

Want to impact your business and your bank account? Show and tell your expertise out loud! Make a conscious decision to define, claim, speak and promote what you do best. Five reasons to establish your signature as an expert:

1. People prefer experts to enthusiasts
2. In times of need, people turn to and hire experts
3. Claiming your expertise helps you get clear on your niche – that unique promise of value that is your signature service
4. Experts attract beneficial client relationships, are more in demand and their service is perceived as having more value
5. Experts and specialists can set higher fees and maintain a solid practice

Starting to like this idea of being an expert? Now that you see the value in claiming your uniqueness, what’s keeping you from it?

The big three common fears I hear are:
…if I specialize, I will limit myself from working with more clients
…I don’t know enough to be considered an expert yet, maybe in 5 years
…if I’m an expert, I’m expected to have all the answers and I don’t

Here’s five ways to overcoming these and other fears that block you and others from your own greatness.

Acknowledge that it is good to be seen as an expert in your field or calling. Let clients know your specific edge and how your expertise can benefit them. YOU deserve to project the image of being good at what you do.

Look closely at what you do well and better than others. Do you meet people and instantly help them feel better or give them support in a certain way? Do you have a natural ability to educate and inform others on useful topics? What is it you offer that keeps clients coming back? You have true expertise and are proficient and skilled in the personalized way in which you provide service.

Define these traits and know that you, as all, are a work in progress. One definition of an expert is one who is knowing and ready from much practice. No one defines an expert as having achieved perfection.

Eliminate the fear of boldly saying, “I’m an expert”! Believing that you aren’t enough or holding on to the idea that you lack Faith, Education, Answers or Resources (FEAR) will keep you, the expert, in hiding.

Override the big three fears with these thoughts: your expertise is your calling card but you get to choose if you work with other clients; you don’t have to go on Oprah, just be the expert you are; experts know they don’t have all the answers but rise above their limitations; experts know what they know well in their craft and field, they honor their investments of time, money and energy; experts are always advancing, gaining new answers and resources.

With 5 reasons to BE an expert and 5 ways to fizzle the fears of BEING an expert, how do you establish yourself as an expert? Create a compelling message of your unique promise of value that tells clients about your specific solutions to their needs. Get out there and get known as an expert. Tools to help promote yourself include newsletters, brochures, articles, interviews, social media, speaking, teaching, networking and profiling your expertise in all marketing strategies.

Bottom line: reach the people who need your specialized service AND who are looking for YOU, the expert!

BOSTON - Thanks for Inviting Dr. Manzanares! Two-day class and Fibromyalgia class both a hit!

Linda Chollar, *Diane Wedge, Dr. Manzanares, *Uli Kapp, *Geni Drobnis, Susana Thornburgh (Interpreter) (*MAR Board)

The word’s out that Dr. Manzanares’ reflexology classes are like none other! Those who attended the two-day reflexology training in Boston were a seasoned group of reflexologists, but were excited with their new knowledge and working beside the Dr. learning his techniques. Co-hosted by MAR, the Massachusetts Association of Reflexologists and RARI, Reflexology Association of Rhode Island, practitioners came from CT, NY, ME, NH, NJ, MA and RI. A special thanks to Geni, Prez of MAR and to Diane and Uli who helped in many ways with organizing and promoting this class.

Following the Dr.’s class, I taught a brief introduction to my two-day training, “Touching Fibromyalgia with Reflexology” that I will be offering after the Manzanares classes in most locations.

Everyone is so kind to email wonderful feedback and comments after our classes. We are so appreciative of your personal and heart-felt notes as they let us know we are all one, serving our mission:

“What an informative weekend! May I add Dr. Manzanares’ description of the concept of reflexology to my website? I want my clients to be aware that reflexology has a scientific basis. Thanks Linda, Susana and Dr. Manzanares!”
Linnell Reed, Maine
(note to Linnell: We’re so glad you want to share, please do so by referring to the website where you can read about copyright usage: www.ManzanaresMethod.com)

“I found it difficult to get to sleep that night thinking of all the great things I learned. On Monday I started to disect the information by systems and put the points on copies of blank feet and or bones of the feet. I am going to take one system at a time.. and move onto the next. I will defininately take the class next time. Linda, thank you so much for the mini workshop you gave on Fibromyalgia. It was very informative.”
Teri Magnan, Rhode Island

“Thank you for the enormous effort and wonderful result of bringing Dr. Manzanares to the States to teach us his science based method. The techniques are so easy for my hands. I would love to get Dr. Manzanares and Fr. Josef together to tell stories of their combined 60 years of reflexology experiences.”
Irini Breslav, Connecticut

Dr. Manzanares returns in 2011 with “The Science of Reflexology” classes in Ohio, Colorado and California. I will be teaching my specialty course, “Touching Fibromyalgia with Reflexology”, using the Manzanares techniques and fibromyalgia protocols from my reflexology for fibromyalgia study of 2008.

Five Systems for Success in a Service Business

What’s in Your Business Building Toolkit?

Wouldn’t it be great to have just the right tools and systems you need to create your ideal business? Imagine also having a blueprint that lays out the steps and secures your belief that you CAN build your business and they will come. I’m sure you agree that you need a plan, right tools and proven systems in your entrepreneur’s toolkit so you can get busy doing what you love, helping more people and creating the lifestyle you desire. Here’s a blueprint from my Create a Thriving Reflexology Business coaching system.

A key tool to start with is a right mindset – one key to creating all that is possible in this business of helping people. Getting your mind ‘set’ is about aligning with your purpose, soulful vision or dream. Knowing Why you so passionately want this business lays the foundation for the 4 pillars (systems) that follow to build a thriving service business.

Starting with the FOUNDATION of Why, you are ready then to build the PILLARS of Who, What, Where and How. Each of these systems are part of the structure of your service practice and must be solidly built. WHO is only as strong as you make it with ideal clients, WHAT is based on meeting their needs, WHERE is tapping into your target market and HOW is the cornerstone created from heart-centered relationships. Build it so they will come requires all of these pillars to be in place. Easier said than done, right?

You don’t have to re-invent the wheel. My business coaching system gives step-by-step actions to help you: identify your ideal client and create relationships; develop solutions, craft a signature message that clearly defines you and your business; access those who need to hear your message most, deliver results, implement effective follow-up for retention and referrals and keep the flow of decisive action solid and sure. A business coach or mentor can help you navigate the blueprint and implement systems. Recognizing that you may need to hire a business professional so you can focus on your expertise is smart business. This can be a weak link for many small business solo-preneurs - that of getting help where they lack the business skills.

Here’s a recent report from a new entrepreneur: “I am overwhelmed from so much to do and get in place to start my business. From the small things like best linens to the bigger issues of business cards, forms, how to intake a new client, what protocols to use, how to market myself and how to manage my time wisely. I need focus and guidance to launch myself.”

Any of this sound familiar? Which of the five systems needs strengthening for this new business owner to create structure for a successful practice. With a proper foundation and implementing proper systems, your business can attract your ideal client market, provide solutions and create a sustainable business.

Reflexology & Complimentary Therapies Ease Stress in Hospice Care

“We use a lot of reflexology and healing touch. Complimentary therapies  including reflexology, massage, healing touch, bedside harp and aromatherapy can bring patients and their caregivers a sense of peace.” That’s what Valerie Hartman, Leader of the National Council of Hospice and Palliative Professionals had to say about the complementary therapy program at Holy Redeemer Hospice Care in Philadephia, PA. 

Complementary therapies can help the patient and caregiver cope with fear and stress and alleviate the symptoms caused by them, Hartman said.  Studies are also being done to determine the efficacy of the therapies by measuring the amount of cortisol and adrenalin — stress hormones — in the blood stream.  “When we finish working with someone, we provide that type of relief and comfort and that looks and feels a lot like peace,” said Hartman. “That’s what the hospice team is trying to achieve and complementary therapy is a very important adjunct.”

Complementary therapies are being increasingly used in palliative care in the drive to improve patients’ emotional, psychological and spiritual health, and enhance the quality of their lives. A study published in England with 34 patients completing 4-6 sessions of reflexology identified relaxation, relief from tension and anxiety, feelings of comfort and improved well-being as beneficial effects of their course of reflexology. Researchers are now challenged to provide a relevant holistic assessment of complementary therapies using approaches that are both ethical and sensitive to the needs of this vulnerable patient population.

Keys to Consistent Business: Value, Results, Education & FollowUp

A recent poll of 800 wellness providers showed that 40% said their client numbers have stayed consistent or have improved in the current economy.  What could they be doing ‘different’ than the 60% who said their business had reduced or halted?   

A common opinion was that getting new business was more difficult than keeping existing business.  In any economy, it’s always good business to focus on cultivating those clients already in your flock.  How do successful therapists keep the numbers consistent and maintain a strong business?   As you continue your efforts at finding New Clients, now might be a good time to focus more on retaining Current Clients. Is there a proven formula?

NEW CLIENTS: Give-to-Get

While you strive to draw new clients into your practice, consider that the average consumer hesitates to try something new when money is tight. They make spending choices based on perceived value and familiarity (the know, like, trust factor). 

How can you establish personal value and reduce the risks a potential client feels about trying something new and paying for your service? One strategy is to provide ‘samples’.  If you like a sample of something, you are more likely to purchase the entire product.  If you can smell it, taste it or feel it first, the risk factor to buying whatever it is will be greatly reduced.

Use this consumer psychology and explore ways to let potential clients sample your work.  Giving a 10-minute sample of your service can validate the value of your service and reduce their concerns about booking for an entire hour. 

Brainstorm ways to get in front of your ideal target market, and offer a sample touch. Note the difference between offering a free service vs. a sampling, which implies there is more. ‘Sell the sizzle’ and give them a juicy taste of why they would want more (what’s-in-it-for-them). Then book them on the spot!

Quality of Work: Give Results & Solutions

The most basic of concepts is to provide hands-on service that provides a solution to client needs.  Beyond therapeutic techniques, this includes tailoring sessions, offering specialized treatments, a broader menu of services and consistent results. Providing quality in your work sets your business apart and builds the know-like-trust factor that attracts new clients.  

CLIENT RETENTION

Education

One major key to retaining clients is through educating them about their bodies. The more they perceive you as a valuable resource, the more they will want to return. Most people admit they ignore their bodies a lot of the time. Take the opportunity to teach clients about posture, ergonomics, about foot-care and topics that relate to their personal health challenges.  An educated client will reschedule more frequently.  Use creative strategies to educate your clients:  health-tip-handouts to address their specific needs and promote your niche service; newsletters with valuable articles or websites; a library of reference books.

Rescheduling and Follow-Up

This is the number one mistake most therapists make – not re-booking a client before they leave the office.  Clients are used to setting their next appointments with most health providers. Assume they wish to re-book and encourage pre-booking wellness ‘packages’. Each client has an optimum formula of frequency that works best for their body. Help them get in touch with this by talking about their desired results. 

With “consistency” of care, benefits cumulate and long-term resolve can occur. Help clients understand that it is best to come regularly versus once a year for 3 sessions in a row.  Your passion to help them get results will motivate them to book consistently and will keep your schedule full.

Why don’t clients re-book?  Reasons vary: lack of perceived value, unrealistic expectations, , the therapy did not provide results, not ready or willing to invest time, money or commitment, not your ideal client or a personal match, only wanted a one-time session, schedule  issues or simply not aware of the benefits of your service.  Take responsibility to improve your re-scheduling rate.  Where can you tighten the ship? Are you giving value, quality and results?    

Have a follow-up system in place.  If they did not reschedule, stay in touch. Remember, better to use time and resources to retain clients versus finding new clients. Make it easy to reschedule with you: affordable packages, online booking, frequent flyer savings, follow-up phone calls to re-book, special offers for the second visit. If you were your client, what would it take to get you back?

BOTTOM LINE: Consistency 

Building a consistent and loyal clientele in a service-oriented business does have a proven formula:

Focus more of your marketing efforts on existing clientele
Give more than expected to create value and trust
Develop heart-centered relationships
Offer more service choices & packages to keep a full schedule
Rechedule: Make it easy and desirable
FollowUp: have a system for immediate & future followup
Cultivate your ideal client - one who will follow you anywhere because you provide solutions. Seek clients who perceive your service not as a luxury, but as a resource for feeling better, living pain free and staying healthy.

As wellness entrepreneurs, if we believe that our clients need consistency in caring for their health and healing, then we must likewise be consistent in creating the space for them and our business to flourish. The ultimate reward is healthy clients and a healthy business!

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Want to use this as an article or post in your own e-zine or website? Permission granted with the following statement included at the bottom of the article:
Author: Linda Chollar, Business Coach, Helping Reflexology-preneurs Create Their Ideal Business for More Clients, More Money. FREE Success Kit for Reflexologists: www.ReflexologyMentor.com